Digital Motion - Marketing Solutions

Case Studies

Beechwood Organization l Carnival Cruise Lines l Cross Sound Ferry
Mystic Aquarium l North American Bio Fuels l PAX/Café Europa l White Coffee Corporation

Objective

North American Biofuels is a producer of Biodiesel, and a converter of grease into renewable assets-- Bioodiesel and Glycerin. The challenge was to convey the mission to its target market—municipalities—clearly and understandably

Solution

The Digital Motion marketing group gave new shape to the logo and image as “ NA Fuels. Better Fuel”, at the same time re-designing the Web-Site and all collateral materials to reflect the broader mission of the company. A sustaining pilot program with Burger-King has been launched to remove and convert grease to Biodiesel, identifying Burger-King as a Green Company. High profile media coverage with municipal leaders has been orchestrated by our public relations specialists.