The quest by an all-family market for entertainment and educational activities has become increasingly crowded and difficult to identify. Mystic Aquarium needed to maximize its presence to this market in order to maximize its attendance.
The Digital Motion marketing group assessed the entire Northeast area for competitive all-family attractions to determine the highest opportunity markets to exploit for Mystic Aquarium; this assessment in hand, Mystic Aquarium has pursued a selective Internet Optimization architecture; a real time reactive program is now under consideration.
